Atari is somehow still around in Blade Runner 2049
The latest Blade Runner 2049 trailer is full of stunning shots, as director Denis Villeneuve seems to be trying his hardest to surpass Ridley Scott’s original vision of a grim, dystopian future. But in the early moments of the trailer, one shot stands out: a car speeding down a road, flanked by glowing, skyscraper-sized Atari logos. It’s a striking image, but in the world of 2017, it’s hard to imagine a universe where Atari even exists in the year 2049, let alone on the scale Blade Runner 2049 presents.
The Atari logo is a neat throwback to the original film, which was released in the height of Atari’s heyday in 1982. Then Scott positioned the video game brand on billboards in Blade Runner, alongside what were massive…