Amazon leads surging connected speakers market, explains survey

Amazon has grabbed more than two-thirds of the fast-growing market in the US for connected speakers with its family of Alexa-powered Echo devices, a survey showed.

The survey by research firm eMarketer found Amazon’s Echo speakers held 70.6 percent of the US market, compared with 23.8 percent for Google Home and 5.6 percent for others including Lenovo, LG, Harmon Kardon and Mattel.

The report said 35.6 million Americans will use a voice-activated assistant device at least once a month this year, a jump of 128.9 percent over last year. The research firm said it expects Amazon’s market share to fall slightly in the coming years but that the online retail giant will remain the dominant player in the category for the foreseeable future.

“Consumers are becoming increasingly comfortable with the technology, which is driving engagement,” said Martín Utreras, vice president of forecasting at eMarketer.

“As prices decrease and functionality increases, consumers are finding more reasons to adopt these devices.” Amazon does not disclose sales figures for its speakers, which are powered by artificial intelligence and can serve as connected home hubs. But analysts at Consumer Intelligence Research Partners estimate that 10.7 million Americans have purchased an Amazon Echo device since its late-2014 introduction.

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