Now, India’s online food ordering includes breakfast
Every day around 9 am, as 32-year-old Vansh Kaushal, an IT professional gets dressed to reach office in time, a pleasantly smiling man rings her doorbell, and vanishes with the same speed with which he had appeared. But for Kaushal, this man is his “surrogate” mother for months now, feeding him the most important meal of the day —breakfast. From paranthas to sandwiches, he gets everything, including beverages, piping hot right at his doorstep, seven days a week.
Kaushal belongs to a growing tribe of working professionals who are now ordering in breakfast, instead of giving it a miss due to frenzied mornings that defines their lives. The idea is not to jeopardise health by neglecting the first meal of the day, which is unfortunately the most readily available casualty when one is juggling a hectic lifestyle and long commuting hours. So Kaushal, and many like him, have turned to hyper-local, on-demand food ordering and delivery services.
An analysis over the last three months by one such service reveals that the breakfast segment is witnessing a faster growth vis-à-vis other categories. Other insights found out by the analysis shows that women are 19 per cent more likely to order breakfast than men. …read more