YouTube Red originals have racked up nearly 250 million views
The eighth annual VidCon starts today, and all eyes are on YouTube, the world’s biggest platform for online video. It’s been almost two years since the company announced Red, its subscription service, and began creating ad-free original content that would exist behind a paywall. While the company hasn’t shared any hard subscriber numbers yet, it’s made clear that its bet on original programming is only going to grow.
For its first season, YouTube Red produced 24 films and series. This year, the company plans to produce more than 40 originals, and will reportedly commit hundreds of millions of dollars to the effort. While expanding its efforts around originals, YouTube is also making one major strategic change. The first slate of…
