Spotify thinks people who always listen to the same songs are more likely to buy energy drinks
Spotify just released a new widget called Spotify.Me, which quantifies your music-listening habits into hard data. It’s not really for consumers (I don’t need Spotify to tell me I listen to a lot of Bright Eyes or that I looped this Cyberbully Mom Club song constantly this winter), but it is a way for Spotify to show off everything it knows about you — and then sell that information to brands.
In a related report called “Understanding People Through Music,” Spotify’s marketing team breaks down the listening habits of 140 million people and takes some convoluted guesses about what that might mean about their spending habits.
The report measures three different characteristics of music…
