Facebook gives super-fans a home with new groups feature
Facebook is rolling out a new feature called “Groups for Pages,” which allows people who run Facebook Pages to create sub-groups within them. These groups will let dedicated users chat to one another, and to the owners of the page directly. They’ll provide a space for discussion of niche or specialized topics, with Chris Cox, chief product office at Facebook, comparing them to fan clubs.
“If you are an artist, a business, a brand, or a newspaper, you can now create fan clubs and groups centered around your super-fans,” said Cox in a Facebook post.
Cox says the feature came about when The Washington Post‘s digital and comment editors, Terri Rupar and Teddy Amenabar, started a group called PostThis – from The…
