Whoa! Anil, Arjun, Ileana and Athiya’s ‘Mubarakan’ shows a historic 100 percent growth at Box Office over the weekend!
Was it the chemistry between real-life Chacha-Bhatija Anil Kapoor and Arjun Kapoor? Or was it the clean sleaze-free comedy that did the trick? Whatever the reason, Anees Bazmee’s Mubarakan has done a remarkable weekend turn-around. The film’s collections on Sunday showed a historic 100 percent jump from Friday – a phenomenon that hasn’t happened to any film in a long, long time.
Exhibitors and distributors across the country are attributing this to the film’s absolute acceptance and appreciation by audiences all over. According to trade pundit Taran Adarsh, the film opened on Friday at Rs 5.16 crores. On Saturday the collections had grown to Rs 7.38 crores and on Sunday the collections had leapt to a whopping Rs 10.37 crores. The growth at the box office from Friday to Sunday was a staggering 100.97 percent.
Explains Taran, “Mubarakan is targeted at families and the family audience, generally, steps out to watch a film on Saturdays and Sundays. Mubarakan is a wholesome entertainer and is minus double entendres or vulgarity. That helped the business to grow on Saturday and Sunday. The word of mouth has indeed translated into solid growth [101%] on Sunday.”
Adds trade analyst Atul …read more