Apple fights Hollywood to price 4K movies on iTunes at $20
Apple is struggling to come to agreement over what to price Ultra High-Definition films from on its upcoming new Apple TV, reports The Wall Street Journal. Apple wants to charge major titles available in ultra-high definition $19.99, which is in line with what it charges for newer HD movies, but some Hollywood studios want add an extra $5 to $10 surcharge for those in 4K. The company is set to reveal a new Apple TV device at its September 12th event, with the new set-top to finally support 4K streaming.
“I wouldn’t tell Apple how to price their iPads,” one studio executive involved in negotiations reportedly said. Apple usually supports lower prices because it believes that would entice…
