Hollywood and AMC theaters are betting on VR with Dreamscape Immersive
The notion that virtual reality is going to be the next great storytelling medium has run into some bumps along the way. There’s still no real sense of what a great VR experience should actually be, and even less of an idea of how it can be turned into a viable business. Today, AMC Entertainment is announcing a partnership that will bring VR to its movie theaters starting in 2018, and its partner may be a key player in shaping what audiences will come to expect from virtual reality in the years to come.
That partner is Dreamscape Immersive, a Los Angeles-based startup that’s brought together Hollywood names like Steven Spielberg and producer Walter Parkes, all in the name of creating multi-person, room-scale VR stories and adventures….
