New Twitter ads admit it’s too hard to use
New Twitter ads were revealed today that take a jab at one of the service’s core problems. No, not Nazis, but that new users struggle to understand how to even use the platform.
The two commercials show comedian Romesh Ranganathan, representing Twitter, intervening to help befuddled new users who can’t figure out how to make a profile, learn what the hell Discover is, and decide who to follow. In the first, a man dramatically paces back and forth muttering to his phone. “I don’t know what to do. I don’t understand this,” he says, surrounded by heaps of weirdly creepy puppets that suggest maybe the least of his problems is understanding Twitter. Meanwhile, a crowd and police force has gathered outside as Romesh, aka Twitter, shows up to…
