Twitter introduces Threads, a new feature for easily posting ‘tweetstorms’

Twitter said it would make it easier for users to build “tweetstorms” by linking together posts in “threads” to expound at length at the famously short-form messaging service. The move comes just a month after Twitter rattled the twitterverse by doubling the limit for tweets in most languages to 280 characters, in a bid to draw in more users and boost engagement. It was the first time the character cap was raised since Twitter was founded.

“A few years ago we noticed people creatively stitching Tweets together to share more information or tell a longer story,” product manager Sasank Reddy said in a blog post. “We saw this approach (which we call ‘threading’) as an innovative way to present a train of thought, made up of connected but individual elements.” An “add another tweet” button is being added to the Twitter application, along with a “show this thread” label that can be clicked to see posts woven together by authors.

Threaded tweets will be published at the same time, but more posts can be added, according to Reddy. “Launching tweetstorms/thread today,” Twitter co-founder and chief executive Jack Dorsey tweeted from the firm’s San Francisco headquarters.

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