Republic Day 2018 | Jio the Good Life

2017 changed the landscape of Indian telecom industry, which once boasted of lowest voice tariffs across the world. Courtesy Mukesh Ambani, voice call on mobiles is now free for lifetime. This paradigm shift was triggered with his new telecom venture Reliance Jio, which entered the fray in September 2016 with its 4G services, where voice calls were free and data was being offered at dirt cheap prices.

Since then, there’s been no looking back. It earned the distinction of garnering 100 million users within months of launch. With the virtually free data, India has now been placed as one top data consuming markets in the world.

Ambani is now being credited for taking internet to the masses. This is his second stint in telecom. In 2002, Reliance Infocomm was launched which also created a wave in the industry that time. But, he had to part with his pet telecom project after the split of the empire between the two Ambani brothers. And interestingly, the big brother is now buying the wireless assets of Reliance Communications, which he had to part ways with after the split.

At events during the past year, Ambani has mentioned that India is now number one in the broadband …read more