Amazon is removing lock screen ads from its discounted Prime Exclusive smartphones
Amazon has announced that starting tomorrow, February 7th, the company is removing the lock screen ads from its discounted Prime Exclusive Phone program. New devices will no longer come with the ads, and there will be a software update that will remove them from customers’ existing devices as well.
According to Amazon, the company is removing the ads to better facilitate the use of fast unlocking technologies like facial recognition and fingerprint sensors (which were already making the lock screen somewhat obsolete). Customers will also now be able to customize the lock screen wallpaper on their Prime Exclusive phones, something that was previously blocked in order to save that space for advertisements.