Twitter says people are tweeting more, but not longer, with 280-character limit
It turns out, 280-character tweets aren’t the end of all that’s good about Twitter. On a call with investors this morning, Twitter CEO Jack Dorsey said that the expanded tweet length hasn’t actually changed the length of messages people are sending out — but it has led to more engagement.
“One of the things we were watching for is to see if the if the average tweet size would go up as a result, and it has not,” he said. “People do have the room — we’re seeing less abandonment of tweets. But we’re also seeing a lot more engagement. We’re also seeing more retweets, and we’re seeing a lot more mentions. And we’re also seeing people get more followers and return more often.”
It’s possible Dorsey was speaking colloquially here; doubling the…