‘Fifty Shades Freed’ whips ‘Peter Rabbit’ to top box office with $38.8 Million
Universal’s opening of Fifty Shades Freed is dominating North American moviegoing with a solid $38.8 million opening at 3,678 locations as the business awaits the arrival of Black Panther.
Sony’s launch of family comedy Peter Rabbit wound up with a better-than-expected $25 million at 3,725 sites. Warner Bros.’ debut of Clint Eastwood’s thriller 15:17 to Paris arrived above forecasts at $12.6 million at 3,042 venues for the weekend.
A pair of holiday season holdovers in their eighth weekends took fourth and fifth as Sony’s Jumanji: Welcome to the Jungle finished with about $10 million at 3,126 sites and Fox’s The Greatest Showman grossed $6.4 million at 2,373 screens. Jumanji will finish the weekend with about $365 million in 38th place on the all-time domestic grosser list, $3 million behind Despicable Me 2.
The finale of the Fifty Shades trilogy — referred to in marketing materials as “the climax” — is also launching in 57 international markets this weekend with about $100 million, which brings the franchise total to about $1.09 billion.
The weekend saw a significant increase in moviegoing in the wake of a slow Super Bowl session with $138 million, up 46%, according to comScore. Overall business was off 27% from the same …read more
