“ZEE5 caters to the drastically changed consumer environment across urban and rural areas,” says Amit Goenka
The newly-launched over-the-top (OTT) offering from the global media conglomerate Zee Group is expected to make significant contributions to its overall revenues. Amit Goenka, chief executive officer, Zee International and Z5 Global, is of the view that in the next 25 years, a majority of growth will come from digital. And with BARC (Broadcast Audience Research Council) doing digital ratings as well, it will help the ecosystem grow and substantially explode going forward. In conversation with Ashish K Tiwari, Goenka shares more details about ZEE5, its content offering, pricing and more.
Q. Could you take us through the company’s journey in the OTT space?
A. Basically, we took insights and conducted research with the user base across our two existing platforms (dittoTV and OZEE). Using the feedback, we have put together the right experience and content to be able to cater to today’s market. We entered OTT in 2012 and a lot has changed since, more so in the last few years like cost of bandwidth and reach, availability, affordability and penetration of smartphones, etc. The new OTT platform ZEE5 is a culmination of all of that and has been built basis all of the research and data we had to cater …read more