Facebook will mail out postcards to verify US election advertisers
Facebook plans to mail out verification postcards through the US postal service to anyone purchasing ads related to US elections, according to Reuters. The postcards will contain a special code that advertisers must provide back to Facebook to prove they’re in the United States.
This new verification system will be required for all advertising that mentions a specific candidate running for a federal office — such as the presidency. It will be implemented in time for the mid-term elections this coming November.
“If you run an ad mentioning a candidate, we are going to mail you a postcard and you will have to use that code to prove you are in the United States,” Katie Harbath, Facebook’s global director of policy programs, said on…