MWC 2018: SEAT looks towards connectivity, starting with Shazam

Spanish car manufacturer SEAT showed off its ambitious plans in connectivity at the Mobile World Congress in Barcelona, becoming the world’s first brand to present the Shazam music app in cars.

From April 2018, any SEAT car that has Full Link will be able to access the Shazam app through the SEAT DriveApp for Android Auto. The announcement was made on Monday at the Mobile World Congress by company President Luca de Meo.

“Integrating Shazam will enable us to continue making progress in our goal of delivering maximum safety for our customers and achieving zero road accidents,” assured de Meo.

In his presentation, he added that “attending the MWC not only allows us to showcase our latest technological breakthroughs, but it also gives us the opportunity to Connect and learn from other benchmark companies in the sector and make future scenarios a reality.”

The exhibition, mostly associated with the unveilings of the latest smartphones, also presents technology that will be implemented into other areas of everyday life, such as cars. And who better to hold the torch in Barcelona but the only company that designs, develops, manufactures and markets cars in Spain.

The brand has also announced its goals to participate in …read more