MoviePass says it’s ‘exploring’ gathering location data on users, but it won’t sell it
MoviePass responded late this evening to a number of reports calling into question the company’s privacy policy after CEO Mitch Lowe publicly claimed the theater subscription service tracks its users’ locations. A spokesperson for the company clarified that MoviePass has no intentions to sell this data, and the company at the moment is only “exploring” utilizing location-based marketing as a way to “enhance the overall experience by creating more opportunities” for subscribers to “enjoy all the various elements of a good movie night.”
Use of location-based data is mentioned only once in MoviePass’ privacy policy, which says a user’s location is checked only to verify whether they are in fact nearby the specified theater they intend to…
