Macy’s is using VR — not AR — to sell furniture
Macy’s is planning on using VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using virtual reality to sell stuff to people, via VentureBeat.
Unlike Amazon, Ikea, or Target — all of whom have some sort of augmented reality furniture experience to let users see how a table or chair might look in their living room — Macy’s is using actual VR, headset and all, to demo furniture to customers. As FurnitureToday reports, customers in Macy’s stores will be able to layout a room with furniture using a tablet, and then test out the design by actually “entering” the space in VR.
Macy’s views the technology as enabling the company to demo a wider range…
