Bumble now lets users pay to bring their profile to the top of the match stack
Bumble launched a new feature today called Spotlight that brings a user’s profile to the top of people’s swipe page for 30 minutes. Users have to pay two Bumble Coins — or $1.99 — to access the feature, and Spotlight doesn’t call these users out in-app, so no other user knows why someone is at the top of their profile card stack, not that they normally would anyway.
This feature hits on one insecurity of dating app users: whether they’re actually being seen, or just not getting matches because of… themselves. Dating apps often try to rank users based off proprietary algorithms, so Hinge, for example, looks at users’ swipe history and tries to offer up users that are similar to others that they’ve already liked. OkCupid looks at…
