Instagram’s latest assault on Snapchat is a messaging app called Threads
The working logo for Threads, a new messaging app from Facebook and Instagram | Illustration by Alex Castro / The Verge
Facebook is developing a new messaging app called Threads that is meant to promote constant, intimate sharing between users and their closest friends, The Verge has learned. Threads, which is designed as a companion app to Instagram, invites users to automatically share their location, speed, and battery life with friends, along with more typical text, photo, and video messages using Instagram’s creative tools. The app, which is designed for sharing with your “close friends” list on Instagram, is now being tested internally at Facebook.
Instagram declined to comment.
In May, Instagram ceased work on Direct, a standalone messaging app that it had been developing since late 2017. At the time, executives said that beta testers were…
