Spotify thinks its algorithm can find your next favorite podcast
Spotify is taking its first step toward personalizing podcast recommendations with the official launch of its Your Daily Podcast playlist, which will offer listeners an automated list of podcasts they may want to check out every day. The playlist has been in testing, and the company says it’s seen positive results, which pushed it to roll out the feature to all users in the US, UK, Germany, Sweden, Mexico, Brazil, Canada, Australia, and New Zealand.
The playlist, which I’ve randomly had in testing for at least a month now, mixes podcasts that people already follow along with Spotify’s own recommendations. The team primarily considers listening history and what shows people follow to make its suggestions. The playlist will feature…