In 2020, Qualcomm’s slower chips may be more important than its best ones
Qualcomm’s annual Hawaiian press event to announce its products for the coming year is happening. It‘s there in part because Qualcomm needs something equally convenient for Asian and American attendees and also because the company probably is still smarting from the reaction to its absolutely bonkers attempt to make CES its big annual keynote in 2013 (if you don’t know what I am referring to, you absolutely should click).
As I briefly mentioned yesterday, the main thing that strikes me this year is how much more real it seems. Qualcomm is like Intel in one regard: it is several steps removed from being able to directly deliver consumer products, so it has to resort to big promises it can’t actually directly make happen.