“With me” videos on YouTube are seeing huge spikes in viewership as people stay home
YouTube creators are performing everyday tasks or taking on crafts and activities that people can do at home because everyone is stuck indoors right now. The genre has boomed as a result of social distancing.
Daily views of videos with “#withme” in the title have increased by 600 percent since March 15th compared to the rest of the year, according to YouTube. Uploads of videos from creators with “at home” in the title have also increased by more than 590 percent. Of those two types of videos, titles like “cook with me,” “work out at home” and “home office” have seen their average daily views grow by 100, 200, and 130 percent respectively.
YouTube has asked people to stay home (#StayHome) and encouraged creators to participate in a new…