Apple now lets some video streaming apps bypass the App Store cut
Illustration by Alex Castro / The Verge
Apple on Wednesday confirmed the existence of a program for streaming video providers that allows those platforms to bypass its standard 30 percent App Store fee when selling individual purchases, like movie downloads and TV show rentals. The program first became public earlier today when Amazon updated its Prime Video iOS and Apple TV apps to allow in-app purchases for the first time. It is not clear how long the program has existed, but there are at least two other providers, Altice One and Canal+, currently participating, Apple confirmed.
In a statement given to The Verge, Apple said the program has been “established” for some time and designed for “premium” providers that allows those companies to use their own payment methods and…