Reddit will now publicly track political ad spending on its platform
Illustration by Alex Castro / The Verge
Reddit is launching a new subreddit that will list all political ad campaigns that have run on the site since January 1st, 2019, the company announced today. The new subreddit can be found at r/RedditPoliticalAds.
“In this community, you will find information on the individual advertiser, their targeting, impressions, and spend on a per-campaign basis,” Reddit said in its announcement post. “We plan to consistently update this subreddit as new political ads run on Reddit, so we can provide transparency into our political advertisers and the conversation their ad(s) inspires.”
Reddit is also updating its policies for political advertising to require political campaigns…