The spring of iterative hardware updates
A few days ago Marques Brownlee declared 2020 “the year of the ultraminor Apple update.” He’s got good evidence for doing so: the iPad Pro, iPhone SE, and even the new 13-inch MacBook Pros are all fairly minor on paper. I think I can both narrow and expand that declaration, though. I hold out hope we’ll see something more substantial this fall in a few products (looking at you, Pixel and iPhone), so let’s narrow it to this spring.
But let’s also expand it beyond Apple: yesterday’s pile of new hardware announcements from both Microsoft and Sonos are the very definition of iterative updates. Microsoft put out new versions of the Surface Book, Surface Go, Surface headphones, and Surface Dock that amount to spec bumps.
But the thing about…