Apple says the App Store created $517 billion in commerce last year
Photo by Amelia Holowaty Krales / The Verge
Apple on Monday touted the findings of a new study from economic consulting firm Analysis Group that says the App Store was responsible for $517 billion in estimated total billings and sales of both physical products and services and digital goods in 2019.
Of that amount, Apple says it takes a 30 percent cut of just $61 billion of those sales, as that’s the portion of total billings that constitutes digital-only goods. That includes the biggest category, mobile games, as well as in-app purchases, subscriptions, and unit sales of paid apps. In-app advertising, also largely dedicated to mobile gaming, makes up another $45 billion. Of everything else — from ride-hailing software to food delivery apps to mobile retail shops from Best Buy…
