Quibi reportedly lost 90 percent of early users after their free trials expired
Illustration by Grayson Blackmon / The Verge
Streaming service Quibi only managed to convert a little under 10 percent of its early wave of users into paying subscribers, says mobile analytics firm Sensor Tower. According to the firm’s new report on Quibi’s early growth, the short-form video platform signed up about 910,000 users in its first few days back in April. Of those users, only about 72,000 stuck around after the three-month free trial, indicating the app had about an 8 percent conversion rate.
That’s not too bad. But compare that to the streaming video industry’s most successful debut of the last few years, Disney Plus, and the resulting picture is a grim one for Quibi, which has struggled both to find a hit among its mobile-centric shows and gain traction with its…