TikTok is trying to clean up its ‘For You’ recommendations

TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app. The updates arrive as TikTok is fighting for its future in the United States and trying to convince lawmakers and regulators that its app is safe for teens.

Under its updated community guidelines, set to take effect in May, TikTok has added a long list of content that’s not eligible to be recommended in the app’s coveted “For You” feed. The list includes some obvious categories, like sexually suggestive or violent content, but it also adds topics that have previously been a source of controversy for the app. For example, the new guidelines bar videos showing “dangerous activity and challenges,” as well as many types of weight loss or dieting content. It also prohibits any clips from users under the age of 16 from appearing in “For You.”

There’s also a lengthy section dedicated to a wide range of misinformation and conspiratorial content. From the guidelines:

-Conspiracy theories that are unfounded and claim that certain events or situations are carried out by covert or powerful groups, such as “the government” or …read more