Meta’s Threads has 200 million users

The Threads app has passed the 200 million user mark, according to Meta exec Adam Mosseri. The milestone comes one day after Mark Zuckerberg said that the service was “about” to hit 200 million users during the company’s latest earnings call.

While Threads is still relatively tiny compared to Meta’s other apps, it has grown at a much faster clip. Zuckerberg previously announced 175 million users last month as Threads marked its one-year anniversary, and the Meta CEO has repeatedly speculated that it could be the company’s next one-billion-user app.

“We’ve been building this company for 20 years, and there just are not that many opportunities that come around to grow a billion-person app,” Zuckerberg said. “Obviously, there’s a ton of work between now and there.”

Continuing to grow the app’s user base will be key to Meta’s ability to eventually monetize Threads, which currently has no ads or business model. “All these new products, we ship them, and then there’s a multi-year time horizon between scaling them and then scaling them into not just consumer experiences but very large businesses,” Zuckerberg said.

While Threads has so far been able to capitalize on the chaos and controversy surrounding X, Meta …read more