Meta is reportedly offering millions to use Hollywood voices in AI projects

A future artificial intelligence product by Meta could have you chatting with celebrities. According to Bloomberg and The New York Times, the company is in talks with Awkwafina, Judi Dench and Keegan-Michael Key, among other celebrities from various Hollywood agencies for its AI projects. The company apparently intends to incorporate their voices into a conversational generative AI-slash-digital assistant called MetaAI, which is similar to Siri and Google Assistant. 

Meta plans to record their voices and to secure the right to use them for as many situations as possible across Facebook, Messenger, Instagram, WhatsApp and even the Ray-Ban Meta glasses. Bloomberg says negotiations have started and stopped many times, because both sides can’t seem to agree with the terms for use. For now, they seemed to have settled on a time limit, meaning any voice the company records can only be used over a set period. However, the deals with the actors could be renewed or extended by the time their contract is up. 

The actors’ representatives are still looking to negotiate for stricter limits, though SAG-AFTRA has reportedly reached an agreement with Meta on terms. SAG-AFTRA, if you’ll recall, fought for the establishment of provisions to protect actors …read more