The Barbie Phone is plastic, fantastic, and impractical

The Barbie Phone, much like the doll it pays tribute to, is a thing of beauty. But like that doll whose proportions, historically, are impossible, the Barbie Phone just isn’t built for the modern world.

Even if the ultra-feminine aesthetic isn’t your thing — and it’s not really mine — you have to hand it to the Barbie flip phone. From the box it comes in, to the interchangeable back plates, rhinestone stickers, and Barbie-fied interface, it’s a delight. The charger and battery are both pink, though they’re a lighter shade than Mattel’s trademarked Barbie Pink (Pantone 219). The phone says “Hi Barbie!” when you turn it on. It’s the definition of committing to the bit.

The breezy fun of the Barbie aesthetic, Pantone 219 or otherwise, is at odds with the actual experience of using the phone. It’s based on one of HMD’s feature phones, and it runs an operating system called KaiOS. The phone is designed for basic connectivity — texting, calling, emails — and even includes a web browser.

According to HMD, in addition to being cute, the nostalgic design and limited feature set are supposed to encourage …read more