Panasonic came back for TV glory at CES 2025

The company hasn’t been back in the US TV market for long, but the Z95B OLED proves that Panasonic can hang with Sony, LG, and Samsung at the very high end.

Panasonic returned to the US TV market last year, and only a matter of months later, I’ve convinced myself that its latest flagship OLED is the best TV of CES 2025. It’s an impressive resurgence for a brand that many home theater enthusiasts remember for producing superb plasma sets back when those represented the crème de la crème of display technology for the living room. After a long hiatus, Panasonic is back in the game and squaring off with Sony, LG, and Samsung in the very premium (and very pricey) TV category.

The company’s new OLED, the Z95B, will come in three sizes: 55 inches, 65 inches, and 77 inches. It uses the latest and greatest OLED panel from LG Display, which is a new four-layer tandem structure that beats out the brightness of last year’s LG G4 even without the micro-lens array technology that squeezed as much brightness as possible out of that TV. Last year’s Z95A from Panasonic also used MLA, but the new approach gets better …read more