Instagram announces a blatant CapCut clone

Instagram head Adam Mosseri just announced a video editing app called Edits. Mosseri said the app is meant to rival CapCut, a video editing app that went offline along with TikTok. Edits is available for preorder on the iOS App Store.

“There’s a lot going on right now, but no matter what happens, it’s our job to provide the best possible tools for creators,” Mosseri said in a video posted to Instagram. He goes on to describe the app:

Edits is more than a video editing app; it’s a full suite of creative tools. There will be a dedicated tab for inspiration, another for keeping track of early ideas, a much higher-quality camera (which I used to record this video), all the editing tools you’d expect, the ability to share drafts with friends and other creators, and — if you decide to share your videos on Instagram — powerful insights into how those videos perform.

Image: Meta

The insights he mentions include “a live insights dashboard,” a breakdown of follower and non-follower engagement, and metrics for …read more