Borderlands 4 will not cost $80, despite misguided executive comments

Borderlands 4, the latest entry in Gearbox Software’s popular looter shooter franchise, is available to pre-order now for $70, a good $10 less than many assumed it would cost. The game’s price first came into question when its September 12 release date was announced without pre-order details, and Gearbox CEO Randy Pitchford suggested that whether the game came with a $80 price tag was out of his hands.

Pitchford put his foot in his mouth in a thread on X sharing a behind-the-scenes video about bringing Borderlands 4 to the Switch 2. A fan replied to the video asking Pitchford to not charge $80 for the game, to which Pitchford responded, “A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen.”