GoPro launches trade-up program to get customers to buy more cameras
GoPro had a terrible 2016, losing $373 million and recalling its malfunctioning Karma drones. In a new attempt to get people to buy more of its cameras, the company has launched a trade-up program that allows GoPro owners to trade in their previous-generation Hero cameras for $100 off a Hero 5 Black or $50 off a Hero 5 Session.
If you want to replace the GoPro camera you’re not using, you can go to the company’s trade-up website. There, you can pick the camera you want and receive instructions on how to return your old device. Once GoPro gets your old Hero camera, they’ll send back a Hero 5 and recycle the old product.
While the Hero 5 Black and the Hero 5 Session were the number one and two…
