Uber is charging some riders more for high demand routes
Uber has been charging some passengers differently based on the routes that they’re taking, according to a pair of reports in Bloomberg and Business Insider. The goal of the pricing scheme is to help entice drivers in those areas to help reduce wait times for passengers.
Traditionally, Uber has charged riders based on the mileage, time on the road, and surrounding demand. Last year, the company has been testing a route-based pricing with its UberX service in 14 cities that also use UberPool, in which it charged customers more for high-demand routes. Bloomberg spoke with Uber executives, who said that the company is using machine learning to figure out when riders are willing to pay more for their ride in certain areas.
However, drivers…
