A smart use for Snap’s open AR platform is to preview real-sized menu items
Snap publicly launched its Lens Studio this past week, meaning that brands and general people can create their own augmented reality lenses. We figured brands would take advantage of the platform and maybe even pay Snap for promotion of their work. But today, we saw an actually inventive idea for the custom lenses: to preview your food.
with Snapcodes on menus, you can see before you buy #LensStudio pic.twitter.com/7B6wMXoTwL
— Ellis Hamburger (@hamburger) December 22, 2017
Snap employee (and former Verge writer) Ellis Hamburger tweeted that restaurant owners could create their own lenses and share the Snapcode to them on their menu. Customers could then view the food before ordering in AR. The only way to retrieve a friend’s lens…
