Snapchat reportedly bringing Final Four and other live sports to 'Our Story'
Just as it’s done with music festivals and the World Cup, Snapchat is working to help its users experience NCAA sports (led by the Final Four) with the help of people lucky enough to be there. Digiday reports that the company is negotiating with the NCAA and other sports leagues to include their games as part of Snapchat’s “Our Story” feature. Our Story collects photos and videos captured by Snapchat users at a given live event (or on a college campus).
Source:: The Verge