Studio promotes Ex Machina at SXSW with a fake Tinder account
SXSW is a strange world of excess and possibility. There’s all-branded everything, talk of flying cars, and drunk people all in one place basking in the sensual allure of the Texas sun. Revelers looking for love (or whatever) at SXSW might turn to Tinder, and this weekend, there’s a chance they matched with a robot.
One of Adweek‘s staff members was swiping through Tinder at SXSW when he matched with Ava, a seemingly normal 25-year-old who turned out to be the love of exactly no one’s life. Ava was a Tinder bot created to promote Alex Garland’s sci-fi thriller Ex Machina, which premiered yesterday at SXSW. You can read their conversation below:
The exchange is a little suspicious. Ava uses punctuation and capitalization like a…
Source:: The Verge