A technology-free music festival is a terrible idea
Innocent Un-plugged, a music festival “for grown-ups” run by British smoothie makers Innocent (now owned by Coca-Cola), is attempting to differentiate itself from hundreds of other festivals with one key conceit — it’s offering a “weekend off the grid” with “no wifi, no 3G,” and “no traditional electricity.”
So, exactly the same as every other British music festival, then. They all become impromptu Wi-Fi free zones anyway because:
- They take place in fields, and fields, by design, are usually far from networking equipment,
- The charging tent is packed with men in tweed flat caps called Jeremy, women with devastatingly pungent dreadlocks, people daubed in a chunky mixture of neon body paint and vomit, and that one guy with a pink…
Source:: The Verge
