Hulu is trying to hijack GIF culture to drum up new subscribers
Hulu has launched a new website for sharing GIFs from its TV shows. The Tumblr-hosted site The Perfect GIF contains more than 1,400 animated snippets created by Hulu’s staff, with the GIFs sorted by different actions, reactions, and shows. There are easy sharing and reblogging buttons on hand, with Hulu apparently trying to capitalize on the revival of the format by giving internet users an easily browsable catalogue of GIFs, quietly reminding them that if they like these shows, they can always buy a Hulu subscription.
all the gifs are branded with the show and network’s logos
As a marketing stunt, The Perfect GIF has been pretty neatly implemented, but there are a few corporate touches that will be off-putting for some internet users….
Source:: The Verge
