Jony Ive says the Apple Watch can't be compared to traditional watches
Apple has been committed to selling its Watch like it were a fashion item, but at a Condé Nast conference in Florence this morning, Apple design chief Jony Ive described how it’s still very much built as a gadget. “Our focus has been doing our very best to create a product that’s useful,” Ive said, according to Vogue. “When we started on the iPhone, it was because we all couldn’t bear our phones. The watch was different. We all loved our watches but saw that the wrist was a fabulous place for technology, so there were different motivations. I don’t know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.”
Source:: The Verge
