‘San Andreas’ to adjust marketing campaign after Nepal quake
Makers of disaster drama “San Andreas” have planned to include a public service announcement (PSA) and information about relief efforts for Nepal earthquake victims, in the film’s promotional campaign.(Source: Movie Still/ Express photo by Abhimanyu Chakravorty)
Makers of disaster drama “San Andreas” have planned to include a public service announcement (PSA) and information about relief efforts for Nepal earthquake victims, in the film’s promotional campaign.
Warner Bros’ decision comes in response to the devastating natural disaster in Nepal that left nearly 6,000 people killed and at least 11,000 injured in Nepal, reported Variety.
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“San Andreas” stars Dwayne “The Rock” Johnson. Trailers and posters will not be altered, but the promotional materials are now expected to include information about how people can take part in relief efforts and a PSA campaign to give people tips about how to prepare for natural disasters.
“We will continue to evaluate our worldwide marketing campaign to ensure that we are sensitive to those affected by this tragic event,” a representative said.
A 7.9-magnitude quake rocked Nepal on April 25 and triggered an avalanche on Mount Everest. Warner Bros also initially considered to move “San Andreas” release date of May 29, but eventually decides against it.
Source:: Indian Express
