Facebook's instant articles arrive to speed up the News Feed
Facebook today is rolling out “instant articles,” quick-loading stories from publishers including The New York Times and BuzzFeed that load on Facebook’s flagship app 10 times faster than before. The articles, which are hosted on Facebook’s servers, are well designed and create a genuinely better experience than the typical 8-second wait for an article to load on the mobile web.
But if the format proves successful, and Facebook maintains its dominance in distributing news online, publishers could become ever more dependent on a platform they can’t control. Those concerns may prove valid, but it hasn’t stopped big partners from signing up. Soon, many more publishers may feel that they don’t have a choice. Whatever happens, the arrival of…
Source:: The Verge
