Why Uber (and everyone else) wants to buy Nokia's maps
Nokia’s mapping technology is up for sale as the Finnish giant refocuses on network infrastructure, and Uber is reportedly willing to pay $3 billion for it. The taxi-hailing service is one of several companies rumored to be interested in Nokia’s mapping business, known as Here, including Facebook, Baidu, and a consortium of German car manufacturers. Uber hasn’t commented on the potential sale, which is rumored to be announced by the end of this month, but it’s not hard to see why it would be interested.
Mapping is at the core of Uber’s business. Its app has long been powered by Google Maps, in addition to mapping data from Apple and other companies, but its relationship with Google has recently chilled, with the two companies competing…
Source:: The Verge
