Facebook is working with Live Nation to make organizing concert tours easier
Facebook is testing out a new feature that will allow artists, managers, and tour promoters to organize and manage tour-related Facebook events, the company tells The Verge. For example, if an artist is on a 40-city tour, there’s going to be 40 Facebook events for the concerts, plus meet-and-greet events, and potentially club appearances after the show. The new feature allows for all of those events to be grouped together and managed more easily, allowing for consistent messaging from the artist to their fans.
The social network has seen 40 percent growth year over year in users who engage with events created by Pages — over 550 million people using Facebook events every month. In a statement, Facebook Events product manager Bruna de…
