Nintendo on supply issues: ‘Sometimes we get it wrong’
Last night Nintendo made a surprise announcement: a brand-new piece of hardware is launching this summer in the form of the New Nintendo 2DS XL. That will mark the third major hardware release for the company in the span of nine months: the now-discontinued NES Classic Edition released in November, followed by the Nintendo Switch in March. The one common theme between these devices — and even the older Nintendo 3DS — is that they’ve been incredibly supply constrained of late, making it difficult for consumers to actually purchase them.
I had the chance to ask Reggie Fils-Aimé, president of Nintendo of America, about what exactly goes into the process of determining how many units to make of a particular product. “We create a plan, we…
